OTA*Connect creates a new distribution channel for airlines. Radixx has worked in markets where Online Travel Agents play a significant role and has seen first hand the impact that OTAs can have on airline bookings. In areas where independent OTAs can add value to airlines by displaying an airline’s fares and inventory on their Web sites and enabling passengers to book directly on the site has helped Radixx’ airline partners increase bookings. Where an airline may not appear on an OTA due to restrictions imposed by its Passenger Services System (PSS) provider, or simply because the airline does not want the expense and headaches of selling via a GDS, OTA*Connect offers a flexible and proven solution.
Our airline partners have seen numerous benefits from the OTA*Connect solution including:
- Reduction in Costs: The OTA*Connect solution bypasses BSPs/ARC, schedule filing service providers, GDSs, and fare filing service providers; eliminating costs associated with traditional Travel Agency connectivity via the GDS which would normally be needed to sell through an OTA.
- Increase in Revenues: Each distribution channel can add value for an airline and OTA*Connect is no different. Many of our airline partners receive 10% to 40% of their monthly bookings through this channel.
- Real-time Management: Fares and inventory are managed in real-time by the airline so the most up to date information is always available to the OTAs.
- Proven and Scalable Solution: Any number of XML calls and booking transactions can be handled as Radixx has been tested at up to 70 million availability requests per day for one airline and can successfully handle the very large sale days inIndia, a massive market for OTAs.