· Reduce pricing to match the new entrant

· Extract infrastructure to reduce costs

· Find a way to match the selling techniques and channels of distribution of the new model airlines. This can only be done if the software you employ allows you to replicate the selling methods of the LCC.

** Traditional airlines can drive 10-20 percent of sales through the Internet

** New model airline derive 70, 80 and in some cases more than 90 percent of their sales from the Internet

** Recent studies show that reservation made by the Internet can reduce airline distribution costs by up to 12 percent when compared to tickets sold via traditional `Legacy` channels